China game localization is reshaping how developers approach one of the world’s largest PC gaming markets, where language choice, cultural nuance, platform differences, regulatory considerations, and local player feedback all influence a game’s reception and longevity, and this trend is shaping feature decisions, localization staffing, and partner selection.Recent Steam data show that 33.7% of Chinese users set Simplified Chinese as their primary language, signaling a sizable audience, guiding how stores surface titles, and underscoring the need for streamlined text, voice, and asset localization across regions, and stakeholders should map Chinese user journeys from discovery to post-launch support.